Jeffrey Thomas Ballard

Jeffrey Thomas Ballard, originating from South Bend, Indiana, is prominently positioned as the Senior Director of the Partners & Alliances Program at Aerospike. With the hallmarks of a Global Marketing Executive, his career is distinguished by a deep reservoir of knowledge, a broad spectrum of industry experience, and a laser-focused professionalism. Living in Westfield, Indiana, with his spouse Vicki and their two adored dogs, he has significantly impacted the sector by employing a strategic perspective and leveraging hands-on expertise to foster organizational advancement, amplify revenue, and enhance market penetration.

His strategic insight in propelling revenue growth and expanding market reach through the introduction of innovative products, strategic channel development, and global market exploration is noteworthy. Dedicated to cultivating productive channels and forging impactful alliances, he has spearheaded the development of avant-garde go-to-market partner programs. These initiatives are vital to accelerating sales development, facilitating technical enablement, and generating demand.

Before his pivotal role at Aerospike, he was instrumental in shaping the partner development landscape as IBM's Senior Director of Partners and Alliances within the Cloud division. Moreover, his tenure as the Market and Channel Development leader for Kofax Solutions at EOH, a South African Distributor, underscores his strategic value. His collaborative ventures with technology behemoths like Seagate Software, Symantec, FileNet, and Kofax reflect his multifaceted skill set and his substantial contributions to the technological sphere.

Celebrated for his strategic insights in product launches, market penetrations, channel development, and customer loyalty fortification, his marketing prowess has been invaluable to Independent Software Vendors (ISVs), Value-Added Resellers (VARs), and Service Providers. These collaborations have enabled them to scale their operations and extend their market footprint significantly.

A graduate of Valparaiso University, where he earned a degree in communications, his expertise encompasses critical go-to-market strategies, including but not limited to channel marketing, product marketing, and sales enablement. His adeptness in leadership and team development is highly regarded across the industry.

Embarking on several entrepreneurial ventures, he founded a marketing agency dedicated to elevating early-stage and high-growth technology companies and launched a myriad of products. His extensive experience, marked by a noteworthy tenure at IBM and extensive collaborations with startups and high-growth entities, underscores his exceptional ability to catalyze business growth and innovation. Furthermore, as a distinguished speaker, he shares his insights on marketing, customer engagement, personal development, and his enthusiasm for tiki culture, showcasing his diverse interests and expertise.